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David Landis, president of the San Francisco, California public relations firm, Landis Communications, Inc., helped promote the launch of during its early stages.Landis and Match.com's PR team retitled the service’s in-house director of communications, “Vice President of Romance,” which enabled him to secure bookings on the Today Show, Live!
In late 1999, was moved to Dallas, Texas, to merge with another matching site, One & Only networks, that IAC had purchased the same year.In September 2001, merged with [email protected], partnering with AOL and MSN to bring online dating to the general [email protected] was no longer free, after it became Match.com, but all the names were transferred, allowed a more diverse audience to gain access to In November 2004, Guinness World Records recognized as the largest online dating site in the world.At the time, more than 42 million singles globally had registered with since its launch in 1995, and worldwide there were over 15 million members using the service.In late 2005, in the United States entered into a strategic partnership with Dr.Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.
In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.
It was announced in February 2009 that Match.com's European operations was sold to Meetic for 5 million Euros and a reported twenty-seven percent interest in the company.
is an online dating service with web sites serving 25 countries in more than eight languages. The company has offices in Dallas, West Hollywood, San Francisco, Tokyo, Rio de Janeiro, and Beijing. Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.
It was started as a proof-of-concept for Electric Classifieds which aimed to provide classified advertising systems for newspapers. Ong, who helped in the design of the initial system, and Simon Glinsky, who helped in the development of one of the first Internet business plans for and also provided management and marketing expertise.
The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.