Consumating dating - Free Online
I'll start with a real world example by announcing CNET Networks' acquisition of dating site today.
These are usually the tell-tale signs that the entrepreneur is a complete ego-maniac or a bit crazy.Consumating was an alt dating site for “snarky” young singles (and it was hilarious).It was created by Ben Brown and acquired by Cnet in 2004.I designed a handful of toys and offshoots for Consumating, including this mac dashboard widget, which would track your popularity in real-time.As promised, many of the posts I'll do this month will discuss my experience with the M&A process, specifically at CNET.Consumating is about something, and something he cares about a lot - helping people meet people where they can make a meaningful relationship around the things they like, not just the statistical matching of their profile. CNET cares very much about these traits, and we always try to find the right combination of talent, brand, content and community in each of our businesses- whether built or bought.
Over the last few years, you may have noticed that our brands have really embraced their audience and increased the level of community offerings in their sites (See: News.com, Gamespot, MP3.com, TV.com, Bnet.com, Webshots, CNET.com, for examples).
So this is a little insight into why we have bought a small, innovative company in the dating and people connecting space.
Anyway, within minutes of talking to Ben, I realized that he has a great combination of confidence, experience and a fantastic sense of humor that immediately makes you like him.
The rest of the team felt the same way after meeting him.
We knew he would be a great fit for the organization.
More importantly, he truly cares about the Consumating cause, and making sure the people who sign up for the site find a cool place to hang out and actually meet people. We truly believe that Consumating has the ability to be a fantastic brand for our 18-30 year old audience, and both our users and marketer customers will receive great value from the community experience.