Dating demographics - Sex Chat
, our platform for measuring app performance, we did a deep dive into the dating app landscape.
Christian Mingle, Coffee Meets Bagel and e Harmony are the only apps that have a majority of female users—and two of these apps have the highest user turnover week over week.Tinder sits comfortably on the top of the list with a quarter more users than the closest competitor, Plenty Of Fish (POF), and two and a half times the market share of OKCupid and e Harmony, which also rank highly.While Tinder, POF and OKCupid are the top competing brands, they are actually owned by the same company: The Match Group.The Match Group owns six of the twenty apps above (Tinder, POF, Ok Cupid, Match, Black People Meet, How About We), including four of the top five, for a total market share of 64%.So while Tinder may not dominate the market outright, its holding company definitely does.Tinder ranks 2nd in the 18-29 demographic behind Bumble, a service that permits only women to initiate conversations.
These two apps are the only services with a clear majority of users in the 18-29 age group; a demographic known for spending a lot of time on their phones.
Along with age, another important demographic for dating apps is the ratio of men to women.
If you are looking for someone of the opposite sex, you probably don’t want to be in a market where you are overrepresented.
Christian Mingle, Coffee Meets Bagel and e Harmony sit atop the list as the only services with a majority of female users.
It is possible that women view these services as more reputable because they are not perceived as “hook up” apps.
We also looked at how the distribution of the dating services’ users compares to the population of the United States.